It occurred to me that many people clearly do not understand even what SEO has let alone why they need to use it.
This article will go into great depths to explain what SEO is, and how it will benefit your business whether you are a large corporation with excellent brand awareness or if you are a small Mom and Pop shop on the corner of any street in small-town suburbia.
So first…. What is SEO?
SEO stands for search engine optimization. In laymen terms, it simply means making your web pages more search engine friendly. Given all things equal, and your content is equally as informative and the same length as a competitors page, the one that is better search engine optimized is going to be more visible to your customers.
If you are a local small business, and you service or sell things directly to your community, then local SEO services would entail getting your business ranked using geo-targeted methods like mixing in the keywords that are relative to your business with the City or Cities in which your business is located. You can also use optimized google places listings. The best SEO services encompass geo-targeting and broad phrase matching for the generic terms of your business with and without the cities in the keywords. Any good SEO company will tell you, that a mixture of both is good for your business.
Search marketing is a very tedious, laborious job to be successful at it. That’s why hiring an SEO company is a better choice for most businesses. Since SEO services are laborious and would take up a lot of your time, it is more cost-effective to a company that knows what they are doing when it comes down to search engine service. Not only will they get 3 times the results in much less effort expended
Now, let’s talk about the benefits of SEO
Statistically, there is no better traffic to your website than when someone types in a particular keyword phrase and finds your business. That is, of course, if that page matches to the letter of what they were looking for. Think about it. If someone is typing in a particular keyword phrase in Google, and they find your business, and your business delivers exactly what they are looking for, how could you have a better targeted potential customer?
That is why large corporations will spend hundreds of thousands of dollars per annum, and even monthly making sure they are ranked in the search engines for the words they want to be ranked for.
Now you might think…… this sounds really costly.
The truth is, it depends on your business.
You might also think if there are over 10,000,000 matches for the keyword phrase I would really like to rank for, it would be near impossible to rank for or cost me much more than I can afford to pay.
Well, yes and no.
The amount of matches in the search engines for the phrases you want your business to be ranked for is quite irrelevant to the actual competition in the search engines. The best SEO companies know how to identify your competition, and find weaknesses and areas in which they know they can attack.
Here are some most effective SEO tips.
The bottom line is that a good solid SEO program is the best way to get online exposure. We are SEO consultants as well if you wish to be coached to learn how to do this for yourself. Eventually, when we are not so busy with clients, we will release a home study DVD and instruction course that will teach you how to do this best for yourself. It all comes down to time. Do you want to spend your time learning a new craft or would you rather invest your time into your business and let a reputable SEO company get better, faster, and more cost-effective results for you?
Browse our site, We are the EDMONTON based SEO experts. You will see that we get really impressive SEO results for our clients. We have plenty of SEO case studies for you to see, and after you watch the SEO videos we have, showing our SEO results, I know you will want to hire our SEO team to help you.